It's been a little while since I wrote here. I did in fact hit a small stumble in life but I'm powering through it. Now I'm freshly sharing yesterdays memorable Market Moves and where I see profits to come.
Apple (AAPL) surprised investors with a sharp late-day selloff on Monday, falling over 1.2% and closing at $201.45 after its much-anticipated Worldwide Developers Conference (WWDC). This laid out the opportunity, in my opinion. As someone who actively manages my own portfolio and recently sold a portion of my Apple holdings for a modest profit, I watched the drop with both relief and curiosity.
The selloff seemed to stem from investor disappointment around Apple’s AI announcements—or lack thereof. While other tech giants like Microsoft, Tesla, and Nvidia are racing ahead, wowing the public with breakthroughs in generative AI and large language models from NVDA and Autonomous Driving Cars by Tesla, Apple appears to be trailing. Their unveiling of iOS 26 and Apple Intelligence lacked the kind of punch Wall Street was hoping for. Siri’s upgrade was delayed, and most AI features remain unavailable, despite being announced a year ago.
Still, I held onto some of my shares. In fact, I increased my position during the dip.
Why? Because I don’t use stop-loss orders. They run counter to my mean-reversion strategy. I invest in companies I fundamentally believe in—either because I like the company or the products they make. If the stock dips, I don’t panic. I accumulate. Historically, Apple has rewarded that approach.
But let me be honest: timing the market is hard. In a stock like Apple, there are simply too many variables. Investors, consumers, analysts, AI enthusiasts—all with different opinions, emotions, and expectations. It's like trying to steer a cruise ship during a storm with hundreds of hands on the wheel.
This latest selloff seemed emotional. Investors were expecting Apple to “wow” with AI. But instead, they got delays and vague promises. Craig Federighi, Apple’s senior VP of software engineering, admitted the company needs more time to meet its “high quality bar” before delivering new AI features. Translation: they’re behind.
In contrast, Microsoft continues to build on its OpenAI partnership, recently crossing $10 billion in annual recurring revenue from AI tools like ChatGPT. That’s the kind of traction the market wants to see.
I’ll admit, Apple’s stance on not returning manufacturing to the U.S.—saying it would make their products too expensive—doesn’t sit well with me. Especially given that their most loyal customers are Americans, many of whom, ironically, will pay top dollar for the newest iPhone while struggling with real necessities like housing or transportation. It’s the American priority in a nutshell.
That said, Apple is still Apple. It's a dominant brand with unmatched customer loyalty. While I believe it’s one of the seven most overpriced stocks—alongside Amazon, Alphabet, Meta, Tesla, Nvidia, and Microsoft—it’s also one of the most predictable. Most of its revenue comes from a single product: the iPhone. That’s a strength and a vulnerability. If the phone slips, so does the stock.
But with volatility comes opportunity. I came close to day-trading AAPL this week—buying the dip, expecting a sharp rebound today. So far, the premarket is confirming that expectation, with a slight recovery up to $202.14.
In my view, AAPL is due for a bounce. But more importantly, I’m not here to trade hype. I’m here to accumulate value when the crowd panics—and the crowd definitely flinched yesterday.
Let’s see what the rest of the week brings.
