Streaming is the process of delivering media content over the internet, such as TV shows, movies, music, podcasts, and games. Streaming has become increasingly popular in recent years, especially during the Covid-19 pandemic, when consumers turned to online media streaming to fill the void of social activities and entertainment options. According to Nielsen, Americans increased their average weekly time streaming video by 18%, from 143.2 billion streamed minutes to 169.4 billion between February 2021 and February 2022. Streaming now accounts for 53% of minutes streamed, ahead of broadcast programming (26.4%) for the fourth straight month. The questions to be addressed in this post! What are the factors that drive the consumer shift to streaming? And what are the implications of this shift for the media industry and society at large? One of the main reasons why consumers prefer streaming over traditional media is the convenience and flexibility that it offers. Streaming allows consumers...
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